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Alicia Macdonald of Missing Link Films captures a series of short films for Jaguar I-Pace:

13 February 2019

In this five part series of short films, Missing Link Films’ Alicia MacDonald deploys ‘achingly true to life’ character driven comedy to demonstrate ‘What Jaguar I-Pace can do for your business’.

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The central relationship between Anna, a hungry Sales Director, and Henrik, the know-it-all Finance counterpart, drives the conflict in each of the films. However, it is MacDonald’s strong sense of comic timing and ability to capitalise on the natural chemistry between her actors that breathes life into the project. Casting once again proves to be a crucial aspect of her craft, placing, in her own words, the ‘upmost importance on chemistry' between characters ‘plagued by everyday insecurities’.
The quick-fire banter between Anna and Henrik is perfectly punctuated by blasts of retro sound, which wittily unwraps and cements the key features of the Jaguar I-Pace. MacDonald proves herself once again as the guru of creating content which is as enjoyable and hilarious to watch as it is direct.

She saysI loved the idea - the office politics felt so comically relatable. The scripts were refreshing, distinct and provided a great opportunity for some really fun character work. The cast were an utter joy to work with - they’re both so naturally funny and brought so much energy to their performances.

MacDonald’s first comedy/drama series for C4, entitled PURE, premiered on Wednesday 30th January and the full series can be seen on All4. PURE is a dark comedy about a girl with a rare case of OCD that leads her to have regular intrusive thoughts about sex.

Director: Alicia MacDonald
Producer: Ben Link
Executive Producer: Heather Link
Production Company: Missing Link Films
Content Director: Dan Drage
Creative Director: Kristofer Richardson
Senior Producer: Nicola Spence
Agency: Spark 44
DOP: Catherine Goldschmidt
Editor: Hettie Griffiths
Post Production: Absolute Post
Sound Design: Bark Soho
Composer: Kevin Pollard

Contact Name
Heather Link