Spendser has just finished shooting Fold 7's new creative campaign for Gumtree.
The campaign comprises of a 'Gumtree Guide' following the success of Gumtree buyers and sellers. Spendser's main challenge was casting the perfect 'Guide' who had to have wisdom, knowledge and the ability to fascinate people. The casting was absolutely key for this campaign ' Discovering the right look for each person is very important and so is finding amazing talent. Our actors need a clear understanding of subtlety so they can help the humour arise naturally' - Spendser.
Immediately after the Gumtree shoot, Spendser shot six hilarious indents for Curry's with M&C Saatchi. In the words of our Gumtree Guide….Success!