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'Unlearn' Ford by Steve Cope, 2AM.

26 January 2016

Ford is encouraging people to let go of preconceptions about the brand as well as life itself in a new campaign for the UK market.

Image Title‘Unlearn’

Ford, ‘Unlearn’, was created by created by Blue Hive and directed by Steve Cope through 2AM.

The spot shows different scenarios in which people must "unlearn" what they already know, such as a 104-year-old marathon runner who defies stereotypes about OAPs, and a celebrity who is asked for a selfie on the red carpet instead of an autograph. The film closes with an emotional moment showing a mother holding her newborn baby, wearing a hospital band that says: "unlearn everything" – reminding us that we all have the ability to Unlearn.

For more info on Unlearn Click:HERE

Production Credits

Client: Ford
Title: Unlearn

Production Company: 2AM
Director: Steve Cope
Producer: Alice Morris
Executive Producer: Nick Crabb
Production Manager: Lucy Jones

Agency: Blue Hive
Creative Director: Bryn Attewell
Copywriter: Matt Skolar
Art Director: Eoghain Clarke
Senior Account Director: Simon Ronchetti
TV Producer: Romila Sanassy
TV Production Assistant: Megan Painter

DOP: Ben Smithard

Costume Designer: Kate Forbes
Hair & Make -Up: Angie Mudge

Editor: Tim Hardy
Editing House: Stitch

Post Production: Jam