Arthur and Martha are very proud to present global ambassador David Beckham in this first film “What’s your Why?" for AIA and BBDO Singapore.
Encouraging people to live longer, healthier lives, the spot directed by Academy Award winner Wally Pfister from Academy Films, follows David Beckham running through the streets of Bangkok as he questions what motivates him to look after himself.
Agency: BBDO Singapore
Creatives: Scott Walker/Danny Searle
Producer: AnnMay Chua/ Spru Rowland/ Amber Clayton
Director: Wally Pfister
Production Company: Academy Films
Producer: Juliette Harris
Editor: Rick Russell @Final Cut
Post Production: The Mill
Sound: Wave Recording Studios