SohoSoHo Showreels Directory Menu


23 July 2012


Launch of Series 8

Introducing this year’s judges – Elle Macpherson, Julien Macdonald, Tyson Beckford & Whitney Port, the promo is a sassy welcome to our screens for the long-standing reality series on Sky Living HD which has just launched this July 2012. Continuing the relationship between Sky Creative and director Trudy Bellinger, having previously directed the promo for Series 7, Bellinger was once again invited to direct the Series 8 promo for BRITAIN AND IRELAND’S NEXT TOP MODEL. Series 8 takes a photographic shoot theme with strong choreography, high fashion, style and glamour alongside attention in exquisite detail, all trademarks of Bellinger’s directing style. Shot in one day, using multiple cameras and different camera formats of Bolex, Super 16, Canon 5D and Polaroid to create collage and texture captures the authenticity of a backstage photo shoot. It is captivating viewing perfectly complimenting the aspirations of the show.

Trudy Bellinger says: ‘We wanted to do something completely different to the BINTM 2011 shoot we did in Miami last year. This was a challenge as I wanted it to look like an authentic photo shoot and backstage preparation. There’s a fine line between a " making of" and something more stylised and controlled.’

Next Top ModelNext Top Model

Title: Britain & Irelands Next Top Model - Promo
Agency: Sky Creative
Executive CD: Clare McDonald
Lead Creative: Scott Russell
Director: Trudy Bellinger
Producer: Grant Branton
Art Director: Sam Tidman
Elle's Stylist: Anna Bromilow
Judges’ Stylist: Karl Plewka
Elle's Make Up: Sarah Reygate
Elle's Hair: Tim Crespin
Judges’ Hair: Lisa Laudat

Ireland invites Londoners to ‘Escape the Madness’ this summer

Tourism Ireland has launched an online film that aims to position Ireland as the antidote to the London transport madness this summer. The film is voiced by actor Chris O’Dowd, who also makes a cameo appearance.

The two-minute YouTube film, created by Publicis London and directed by Pat Holden of Crossroads Films UK, pits two friends against each other in a race to two very different destinations. Can one, ‘Yer Man’, fly to Ireland and have a pint of stout before his mate, ‘Office Boy’, commutes to his London office and enjoys a latte? #embracethemadness #escapethemadness


Agency: Publicis London
Advertiser: Tourism Ireland
Client: Mark Henry, Central Marketing Director, David Wood, Advertising Manager Britain
Creative Director: Ed Robinson, Dave Sullivan
Art Director/Copywriter: Ed Robinson, Dave Sullivan
Art Director (online): Julia Earthowl
Copywriter (online): Polo Chakraborty
Deputy Managing Director: Jason Cobbold
Account Director: Rochelle Parry
Senior Agency Manager: Marie Peltier
Head of Production: Colin Hickson
Director/Production company: Pat Holden, Crossroads Films
Producer: Michelle Stapleton
Editor: Cut + Run
Post Production: Framestore
Sound Design: TBC
Media: Carat