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British Beer Alliance, Havas London, Stink, and Whitehouse Post Team to Help Save the Local

20 July 2018

A British cultural institution is under threat, with an average of three pubs closing each day. Britain’s Beer Alliance has put £9M behind a political campaign to help save the local, encouraging viewers to sign a petition to cut the beer tax.

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Directed by Tom Green at Stink and edited by frequent collaborator James Forbes-Robertson of Whitehouse Post, “Long Live the Local” explores what the pub means to society, and celebrates the important role it plays in community, culture, and national identity.

Credits:

David Cunningham, Programme Director, Britain’s Beer Alliance

Tom Price-Stephens, Marketing Lead, Britain’s Beer Alliance

Creative agency: Havas London

ECD: Ben Mooge

Copywriter: Alex Tizard

Art director: Jonathan Rands

Account team:

Xavier Rees (CEO)

Jennifer Black (Managing Partner)

Tom Trevelyan (Account Director)

Jahney Smith (Account Manager)

Content team: Josh Toogood

Agency producer (film): Adam Henderson

Assistant Agency producer (film): Natasha King

Agency producer (print/digital): Sarah Wells

CSO: Mark Sinnock

Planner: Ravi Matharu

Designer: Dan Scheers (Brand Guardian), Dan Davies (Junior Designer)

Media agency: Havas Media

Media planner:

Tess Hulme (Business Director)

Emma Gibbons (Account Director)

Graham Kenchington (Account Manager)

Production company: Stink Films

Executive Producer: Sophie Kluman

Producer: Jeremy Smith

Director: Tom Green

DoP: Noel Schoolderman

Editor: James Forbes-Robertson

Post-production: Electric Theatre Collective

Soundtrack composer: Wake the Town/Theodore

Audio post-production: Sam Ashwell, 750

Photographer: Ewen Spencer

Photography Production Company: LGA

Executive Producer, London

Contact Name
Annabel Bennett
Email
abennett@whitehousepost.com
Phone
0207 432 4300

Executive Producer, New York

Contact Name
Caitlin Grady
Email
cgrady@whitehousepost.com
Phone
001.212.568.8200

Executive Producer, Chicago

Contact Name
Kristin Angeletti
Email
kristin@whitehousepost.com
Phone
001.312.822.0888

Executive Producer, Los Angeles

Contact Name
Joanna Manning
Email
joanna@whitehousepost.com
Phone
001.310.319.9908