mcgarrybowen and JFOODO (The Japan Food Product Overseas Promotion Centre) approached 2AM’s Jason Lowe with the desire to bring sake to Western audiences and promote the beverage as the perfect pairing for any cuisine.
Bringing the traditions of the East and the cuisines of the West together, each dish pairs harmoniously with a distinctive sake flavour, communicated through elegant choreography, simple, minimalist styling and delectable food photography. A Japanese soul, a Western menu yet a universal appreciation of wonderful food and exquisite sake.
Title: Food, Sake, Harmony
Executive Creative Director: Angus Macadam
Creative Director: Kousuke Takeshige
Agency Producer: Roz Prentice
Production Company: 2AM
Director: Jason Lowe
Executive Producers: Nick Crabb / Aly Moffat
Producer: Chris Cable
Production Manager: Gareth Crothers
DOP: Aadel Nodeh-Farahani
Editor: Matt Chodan @ Gorilla Editors
Post Production: Jam VFX
Choreographer: Alexandra Green
Food Stylist: Fergal Connolly