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Fresh Film Director Harry George Hall creates Lux spot for African market

18 July 2017

Fresh Film recently signed a new Director and he has hit the floor running with his latest spot for Lux and JWT Singapore.


Harry George Hall was enlisted to shoot Lux’s latest film for the African market. The commercial stars the South African musician, actor and TV personality, Nandi Madida. Originally a model she later signed with Universal Music and has gone on to become an actor and respected TV presenter. The Lux spot focuses on Nandi’s musical career as we see her going about her day driving, working on some new lyrics before taking a relaxing bath and heading on stage to greet her enthusiastic fans. Set against the beautiful and light filled African skies Harry has captured Nandi’s flawless complexion perfectly.

Product: Lux Soft Caress
Client: Unilever
Agency: JWT Singapore
Production Company: Fresh Film
Director: Harry George Hall

Executive Producer and Founder

Contact Name
Kim Griffin
0207 580 6646
Contact Name
Louise Jackson


Contact Name
Richard Carter-Hounslow

Head of New Business

Contact Name
Ali Lindsay