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Going, Going, Gone - Snapper’s James Lawes Tackles The Ivory Trade In This Hard-Hitting Spot With JWT and Charity Stop Ivory

04 May 2018

The UK Government recently announced plans for a strict ivory ban however people refuse to connect ivory to the butchered elephant.

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In this striking spot directed by Snapper’s James Lawes, we are seen in an auction house with the sale of a large, carved ivory tusk. As the bidding concludes and the gavel falls, a gunshot is heard and the buyer is confronted with the elephant dying for her prize.

The film is part of a wider campaign with JWT and conservation charity Stop Ivory.

Lucas Peon, Executive Creative Director at J. Walter Thompson, said:
There is a lack of understanding amongst the public regarding the UK and Europe’s role in the increase of illegal poaching – people do not see a link between a piece of ivory and slaughtered elephants. We want to get word out before populations are irreversibly lost to the illegal trade in ivory.”


Project name: ‘Going, Going, Gone’

Client and Job Title: International Fund for Animal Welfare


Creative agency: J. Walter Thompson London

Executive Creative Director: Lucas Peon

Creative Director: David Masterman / Cristiano Neves

Creatives: Will Wright and James Lucking

TV Producer: Tash Bedford

Planner: Stephen Son

Account Director: Claire Banks / Charlotte Humphries

Project Manager: Katie Oldfield

Designers: Jordan Dicks and Bryan Riddle

Retoucher: John Proudfoot

Production Company: Bare Films

Director: James Lawes

Executive Producer: Helen Hadfield

Producer: Jessica Turner

Production Manager: Rosie Pike

Director of Photography: Malte Rosenfeld

Production Designer: Jerry Bland

Editorial Company: Whitehouse Post

Editor: James Forbes-Robertson

VFX Company: The Mill

VFX Supervisors: Ian Berry and Colin Oaten

Telecine Artist: James Bamford

Sound Company: Wave Studios

Sound Designer: Ed Downham

Sound Producer: Jenn Sanders

Music Company: CORD

Composer: Luke Farmer

Photographer: Andy Rudak