SohoSoHo Showreels Directory Menu

Health Service Executive (HSE) has collaborated with Irish International and 2AM to launch a new campaign for Quit Smoking Ireland

07 April 2017

Directed by Steve Cope through 2AM the film features street cast Dubliners lip-syncing to Gloria Gaynor’s ‘I Will Survive’ to celebrate the fact that for the first time ever there are more quitters than smokers in Ireland.

Image Title2AM/HSE

For every single member of the cast, this was their first time in front of the camera, adding to the compelling and honest message the film delivers. With a haunting rug pull to remind us of the dangers inherent in smoking before a climatic ending, this is a compelling film with a powerful message.

Production Credits:

Client: HSE
Product: HSE Quit Smoking
Title: ‘I Will Survive’

Production Company: 2AM
Director: Steve Cope
Executive Producer: Nick Crabb
Producer: Chris Cable
Production Manager: Gareth Crothers

Agency: Irish International
Creative Director: Des Kavanagh
Copywriter: Dillon Elliott
Art Director: Clayton Homer
Account Director: Vivienne Lawlor
Account Manager: Sean Scott
TV Producer: Andrew Counihan

DOP: Clive Norman
Editor: Phil Currie @ Stitch
Post Production: Glassworks
Colourist: Daniel De Vue
Sound Design: Munzie Thind @ GCRS