Audio equipment company ‘House of Marley’ recently launched their first ever TV commercial, directed by collective Psyop and edited at Work Editorial by Cass Vanini. The spot was shot in Trenchtown and Rosetown in Jamaica and is a vibrant blend of live action and 2D animation, accompanied by a track from Major Lazer. Long time Psyop collaborator Cass Vanini says ‘I have such a great love of Jamaican culture, music and the Marley legacy that I was really keen to be involved in this project’.
The director/editor team have previously worked together on projects such as Coca Cola ‘Happiness Factory’, Converse ‘My drive through’ and Verizon ‘Faces’.
Client: House of Marley
Gabriel Kuo: Creative Director
Tracy Anderson: Executive Producer
Niles Saulter: Director of Photography
Edward Grams: Additional Camera
Edit House: Work Editorial
Editor: Cass Vanini