The ambition of this film is to tell the world about a car that is the shape of the future. Jaguar’s first ALL-Electric car, the I-PACE. It’s a Jaguar that just happens to be electric.
A man gets up at 3am to do an opportunistic secret lap of the famous Monaco Grand Prix circuit in the dead of night. He sneaks quietly onto the track, using a sweeper truck as cover to get past security.
He puts his foot down and the I-PACE roars silently around the iconic winding track, through the Monaco streets, without anyone noticing or waking. He passes a couple entering the famous casino, unaware of what just caused the backdraught on the woman’s scarf, past a sleeping cat at the iconic Fairmont hairpin, past a welder doing track repairs, making his sparks fly. He passes the harbour, a deckhand snoozing away on a boat, and narrowly misses the on-coming sweeper truck, before racing to the finish line. He has got away with it, until he shuts the door with a solid clunk and pigeons scatter.
SUPER: Roar silently.
The film was shot in a narrow window of opportunity between the Formula E race and Formula 1 race. The director was Henry-Alex Rubin from Smuggler. The car was still embargoed so had to be filmed secretly. Luckily there weren’t many people around at that time of night to see the car.
JLR client: Ian Armstrong, Global Advertising General Manager
Eric Labourier, Senior Manager Jaguar Global Advertising
Agency Executive Creative Director: Brian Fraser and Werner Krainz, Spark44
Agency Creative Directors: Mike Boles & Jerry Hollens, Spark44
Agency Head of Production: Michael de Vries
Agency Producer: Louisa Meecham
Agency Business Director: Oliver Hill
Agency Account Director: Bryony Grant-Peterkin
Agency Account Manager: Lewis Roberts
Director: Henry-Alex Rubin
DOP: Marcel Zyskind
Producer: Molly Pope, Smuggler
Production Manager: Adam Evans, Smuggler
Sound Design: James Saunders
Editor: Paul Watts and Scot Crane, The Quarry
Post Facility: The Mill