Follow these dogs to donut paradise in this heartwarming spot for CGU Insurance, directed by Jeff Low through Rabbit Content and The Monkeys.
The film tells the story of Domuts, showing dogs from everywhere making the pilgrimage to Dogtopia, where Domuts blossom. It even has a special message for dogs, embedded in a frequency only they can hear.
The film is being used to highlight CGU’s mission to rebuild ambition. Last year, almost half a million ABNs were cancelled, many of them business ideas that never got off the ground. Lost ABNs are symptomatic of a bigger societal issue: ambition has become a dirty word. Unlike other insurers, CGU Insurance believes your most important asset is your ambition.
To tackle the problem, CGU has launched ABN Rescue through The Monkeys to help to reignite the ambitions of small business owners in Australia. Additionally, as the spot features animals, CGU Insurance has pledged .05% of its media spend to support The Lions Share Fund, a United Nations Development Programme (UNDP).
Domuts is the brainchild of a working mum, Thea, and her young son, Marcus. It was was all-but-dead six months ago. CGU Insurance stepped in to work with Thea to help her realise her ambition, providing advice and assistance to get Domuts off the ground. CGU’s support Thea’s included gifting Domuts with an AFL Grand Final spot, launching the brand on a grand scale during one of the most-watched TV events of the year.
Production Domuts TVC: Rabbit
Director: Jeff Low
Executive Producers: Lucas Jenner & Alex Hay
Producer: Marcus Butler
DOP: Simon Duggan
Editor: Adam Wills
Production Shopfront: Scoundrel
Post: The Editors
Client: CGU Insurance
Creative Agency: The Monkeys, Part of Accenture Interactive
Group Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Jay Morgan
Creative Team: Danny Pattison, Barnaby Packham & Michael Canning.
Agency Producers: Simone O’Connor & Katie Bassett