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Mad Cow Director Adam Johnson Shoots New Citroen Idents

18 June 2013

Adam has shot the new wave of Citroen idents for the Discovery Channel in the UK. Concocted by creative team Ed Edwards and Tim Langford at Havas London, the indents explore humour and beauty….two of the themes exhibited by the Discovery Channel daily.

Mad Cow News

Adam's take on the spots: 'the challenge was to portray the strangeness, and the beauty of the kind of things that appear on the Discovery Channel; and create humour by incongruously placing them in the relative mundanity of a car shpwroom. It is amazing, and funny, to watch two immaculate beyond belief Geisha girls, quietly sipping tea in the front of a builders van as if it was the most natural thing in the world. Particularly when one of them asks for biscuits'  The indents are elegant, beautifully shot and wonderfully curious. Well done Adam! 

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Nicci Clark
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