Production service company, Madam Films, provided the backdrops to a British masterclass for USA agency MeadsDurket and their long time client, Hoehn Motors.
Hoehn Motors recently had the opportunity to bring a jam-packed slice of Britishness to their latest TVC for the American market. Working with their longtime agency, MeadsDurket and with MADAM as their UK production support, the 2 day multiple location shoot delivered three commercials and additional variations.
A highly collaborative production, with input from MADAM to ensure British authenticity, meant greater creative production support than a standard service production. Close communication across creative working with the director and ECD, MADAM’s knowledge as producers in commercials and on the ground in the UK and, a first for MADAM, having clients as lead talent all created a production sweet spot. It was a close working, respectful and highly enjoyable production. With a tight and fast moving two days with eleven locations across central London, expertise was paramount in achieving the desired outcome.
MADAM Executive Producer & Producer on the project: Michelle Stapleton Showcasing British culture with the challenges of being location-heavy, extremely ambitious creative & a limited budget and to have pulled it off seamlessly is a proud moment. It’s a fantastic example of showing our clients that our city is not out of reach financially. We couldn’t do it without the expertise of our crew, which never goes unnoticed with our clients.
Tony Durket, Founder, MeadsDurket, USA: ‘Madam did an outstanding job! One of the most ambitious projects we have ever attempted and it was pulled off brilliantly by Michelle and the crew. I’m honoured to have worked with such an amazing company’.
Locations across London included the historic Middle Temple, Piccadilly Circus, Westminster Bridge, Victoria Embankment, Albert Embankment & Jermyn Street at one of London’s busiest times of year, the Christmas lead up.
The first of the commercials is on air now & you can view the film directly here: www.madebymadam.com/news/view/hoehn-knows-britain-with-a-little-help-from-madam
Client: Hoehn Motors
Creative Directors: Tony Durket & Gary Meads
Agency Producer: Jessica Refkin
Director: Tony Durket
UK Service Company: Madam Films
UK Executive Producers: Carly Stone/Michelle Stapleton/Pippa Bhatt
UK Producer: Michelle Stapleton
Production Manager: Jenny Johnson
Production Assistant: India Bradshaw
Location Manager: Ross Kirkman
DP: Ben Butler
Art Director: Jenny Selden
Wardrobe: Moira Chapman
DIT: Ray Moody