Eclectic licenses The Cinematic Orchestra’s ‘Arrival of the Birds’ to promote the all-new Focus
Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus.
Directed by Peter Thwaites, the beautiful 60-second TVC begins with a mechanical butterfly emerging from a cocoon. As we follow its flight through forests and across green valleys, it is joined by numerous other mechanical butterflies headed towards London. People stop in their tracks to marvel as the colourful kaleidoscope passes by their office and iconic London landmarks. Finally congregating on a skyscraper rooftop, the creatures slowly come together in a magnificent display to form the new Ford Focus.
Tasked with finding music that compliments the delicate and emotive life-cycle of a butterfly as it emerges and takes its first flight, Eclectic licensed the perfect track to announce Ford’s new model: ‘Arrival of the Birds’ by The Cinematic Orchestra.
Head of Production at Eclectic, Andy Rogers, comments:
“The music needed to start simply, grow with emotion and build to where the butterflies land and create the all-new Focus. We started by looking at a broad selection of styles and genres - everything from Disney classics to modern orchestral ensembles. String lead pieces always seemed to work well. The Cinematic Orchestra’s ‘Arrival of The Birds’ is an amazingly uplifting piece and not the band’s much-loved ‘To Build A Home’ track that everyone knows so well. We had the track for some time and were waiting for just the right project to marry the track with.”
YouTube link: https://www.youtube.com/watch?v=ZrcxA2nUJTM#action=share
Creative Agency: GTB
Creative Director: Bryn Attewell
Producer: Lindsay Moyes
Production Company: Outsider
Director: Peter Thwaites
Music Licensing: Eclectic
Master & Publishing: Universal Music Group / Disney