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Missing Link Films' Alicia MacDonald asks "Are we a nation of dog or cat lovers"? in new Sainsbury's spot

15 August 2017

Director Alicia MacDonald poses the question in this fun new spot for Sainsbury's pet insurance titled 'Paw Kingdom'.

Sainsbury's Paw KingdomSainsbury's Paw Kingdom

Since featuring in this year’s New Director’s Showcase in Cannes Lions, Alicia MacDonald has been keeping busy.

Known for directing comedy performances from some of the country’s best TV and stage actors, she has now moved onto the animal world. Her latest spot for Sainsbury’s Bank pet insurance, brings us the UK's most popular pets by region: from Paddy the pug to Tina the Tabby, invoking the age old questions: are we dog or cat people? Alicia is now firmly a dog person after falling in love with the celeb pub from the Patrick movie!

Set to a Dallas-inspired themed tune, this spot from agency Gravity Road launched on Facebook last week.

Sainsbury's Paw Kingdom

We predict exciting things in the future for Alicia and Missing Link Films.

To view the spot and more of Alicia's work click here:

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