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Philips Explore Modern Men In New Films From Missing Link Films and Ogilvy London

11 June 2019

We are men. But we’re modern”. Enter the Mieskuoro Huutajat (“Shouting Men”) of Oulu, Finland.

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Ogilvy London partnered with Missing Link Films and director Meeto to create two stand out films for Philips men’s shaving.

Shot on 35mm in arctic conditions at a lighthouse in Northern Finland, Meeto directs a series of performances of orchestrated shouting while the choir express what it is to be a modern man: enjoying long, comfortable silences, and having facial hair. (After all “a man’s face is his oyster”). Like modern men, the shouting group from Finland don’t take themselves too seriously.

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Ogilvy Global ECD, Gerry Human adds: “In such a jumbled, competitive and predictable category, it’s essential to do something that stands out. So no point in whispering is there? Special shout out to Missing Link Films who literally went to the ends of the earth to make this happen, and to the Director Meeto, who brought the ensemble to life is such spectacular style.

Missing Link Films’ Managing Director Ben Link saysVery rarely in advertising do you get a project that is truly original. When Gerry came to us with this project, you could see on the page that this was something special. Meeto and I jumped at the opportunity, and the final film reflects Meeto’s unique vision.

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The campaign is live across social and TVC.


Production Company: Missing Link Films
Director: Meeto
Producer: Ben Link
Executive Producer: Heather Link
DOP: Jonathan Grevsen
Assistant Director: Ed Bellamy
Production Manager: Portia Abatan
On set sound mixer: Paul Paragon
Editors: Stephen Dunne & Chay MacTavish at Ten Three
Post Production Producer: Nathan Hoad at Absolute Post
Colourist: Matt Turner at Absolute Post
2D Lead: Owen Saward at Absolute Post

Agency: Ogilvy London
Executive Creative Director: Gerry Human
Creative: Alison Hingle & Trevallyn Hall
Agency Producer: Victoria Baldacchino

Contact Name
Heather Link