A campaign for Pizza Capers Gourmet Kitchen – created by The Monkeys – promotes the sheer mouth-drenching power of the new Pizza Capers menu in just about the most single-minded way possible.
Directed by Owen Trevor (Passion RAW) and Produced by Rabbit Content, nothing escapes the tractor beam of pizza tastiness.
“They’re great pizzas. This is a surprisingly accurate recreation of people’s reactions to them,” says Scott Nowell, Executive Creative Director and co-founder at The Monkeys.
The Capers team asked The Monkeys to promote the new Pizza Capers menu – their first major menu change in 17 years – highlighting the distinctively fresh and generous toppings through an overarching idea that reflects the irreverence of the brand.
Pizza Capers has again won the 2013 Canstar Blue Award for Overall Satisfaction – Pizza Category. This is the third year in a row the rapidly expanding gourmet pizza chain has won the consumer award (2011, 2012 & 2013).