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Rupert Russell's New Animated Series Premieres At Sheffield Doc Fest 2018

11 June 2018

How the World Went Mad is an animated series that premieres this week at Sheffield Doc/Fest 2018 and be available to watch on the streaming platform Docsville.

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The series explores the rise of political insanity through the sociology of madness. Using animation and archival footage, these humorous films unpack complex ideas by using an original mix of satire and science. Each episode tackles a different aspect of the madness epidemic by asking a fundamental question about our flight from sanity. Has the world gone mad? Is reality television to blame? Why are crazy conspiracy theories on the rise? How do you cure a society gone mad? And what is madness anyway?

Rupert Russell is a director, writer, and photographer. His first feature documentary, Freedom for the Wolf, won the Audience Award at the Slamdance Film Festival, and is scheduled to screen at 24 film festivals worldwide. Executive produced by BBC Storyville founder Nick Fraser, it tells the story of the global crisis of democracy from the Umbrella Revolution in Hong Kong to the failure of the Arab Spring in Tunisia to the rise of Donald Trump in America. His animated series on the rise of political insanity, How the World Went Mad, will premiere at Sheffield Doc/Fest 2018 and be released on Docsville. His work has been featured in The New York Times, Vice, Little White Lies, Dangerous Minds, USA Today, Mashable, Cineuropa, and many others.

Rupert has a Double-Starred First in the Social and Political Sciences from Jesus College, Cambridge, and a PhD from Harvard University in Sociology, where he was National Science Foundation Graduate Research Fellow. After graduating, he returned to the film industry, which he worked in first as a small child. He has kept his academic eye for detail as well as his passion for big ideas with global impacts. He has also done commercial work for the FT, Auriens, CNN, and the UK Government.

He is represented by Missing Link Films.

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