The initial brief to FOTW was to create a 30 second direct response tv advert. Our client wanted to get a strong technology feel across and highlight clearly all their key features within the updated software. So understanding the improvements of the software was vital in order for us to suggest a creative campaign that was to also run across broadcast, online and print.
We used a combination of 3D and 2D techniques, allowing us to take full control of the creative in-house and suggest ways we can easily update future TV ads. A style guide was created for the clients internal team that allowed all online components to be created in the campaign style set from the TV ad.
The first TV ad and online campaign went live 1st December