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Sloggi Launches New Campaign Created By Mullenlowe Group

09 October 2017

Sloggi, part of Triumph Group, one of the world’s leading underwear and lingerie companies launches a TV advert in France. The campaign for the brand encourages consumers that feeling comfortable on the inside, means feeling comfortable on the outside, re-igniting the brand as a champion of ‘true comfort’ in the bodywear category.


This is the second piece of work from the brand since MullenLowe Group were appointed as global agency of record in January 2016.


The campaign launches with a film featuring Alice and Lily Colfox directed by Mathery at 1st Ave Machine.

Anne Cohen, Marketing Director for Sloggi, says, “Sloggi starts its relaunch this season with a surprising communication on comfort. Enough talking about comfort in a boring and expected way. Here is a highlighted and feminine version of comfort, where it is not only about feeling comfortable in your underwear but also liberating well-being and confidence”.

The campaign launches on 4th October in France and other markets later in the year. It will run on TV and across social media.


Client Name: sloggi
Campaign Name: InOut
Agency: MullenLowe Group

ECD: Jose Miguel Sokoloff
Creative Team: Cedric Gueret, Lucas Skornicki, Caroline Ribemont
Planner: Sandy Doran
Account Team: Lee Allen, Roxanna Parry
Agency Producers: Lucy Jay
Head of Agency Broadcast Affairs: Simon Sole
Media Agency: Carat France

TVC “In and Out”
Production Company: 1st Ave Machine
Director: Mathery
DOP: Jack Wilkinson
Executive Producer: Isabella Parish


Contact Name
Isabella Parish
0203 206 6450