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The Purposeful Journey Continues With RIMOWA'S Latest Brand Campaign

03 June 2019

Following the launch of last year’s first global integrated brand campaign that marked the brand’s 120th anniversary, RIMOWA continues the conversation on purposeful travel with three impactful stories featuring intimate portraits of iconic friends of the brand.

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Basketball legend, LeBron James; Artistic Director Dior Men's and fashion designer, Kim Jones; and Chinese pianist prodigy, Yuja Wang all share an intimate view into their lives on the go, and how constant challenge drives them toward success. Shot across 4 counties by 3 different directors, every director worked closely with each individual icon to create an emotionally insightful, personal and visually distinct expression of their particular journey.

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Kim Jones’ film is directed by Jonas & Julien through RadicalMedia Berlin and features a collage of urban scenes and textures, from Japan to India, that celebrate how the places we go are woven into our work. Created in partnership between Anomaly in Berlin and RIMOWA’s internal creative team, the campaign will be activated globally with special emphasis on RIMOWA’s seven key markets – USA, China, HK, Japan, Germany, UK, and France.

Frank Hahn, Executive Creative Director at Anomaly Berlin, comments:

"In our second year of RIMOWA’s NEVER STILL campaign we are not falling short of inspirational stories with a new line up of longtime RIMOWA owners that live this philosophy. These extraordinary personalities shape our world and culture beyond their profession. Shot in Tokyo, India, Los Angeles and Toronto we again paired each icon with a unique director and had them bring to life their genuine stories as meaningful life lessons and inspiration to travel. ‘No one builds a legacy by standing still’ is a concept that will never lose its inspirational power."

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Chief Brand Officer: Hector Muelas
Head of Global Marketing: Jenny Huang
Head of Global PR: Samantha Garrett
Global Art & Creative Manager: Yannis Henrion
Global Senior Copywriter: Nicole Rodriguez Woods

Anomaly Berlin
Executive Creative Director: Frank Hahn
Creative Directors: Sebastian Lyman, Nikolaus Ronacher, Bertrand Fleuret
Executive Producer: Kerli Teo
Producer: Joanna Roman, Eric Kim, Jana Schelkle
Stills Producer: Davor Brkan
Account Director: Tania Delamotte
Account Manager: Julia Saumande, Claudia Mulligan
Project Manager: Mona Vogel
Strategist: Anneliese Rapp, Dan Ball
Art Director: Mayara Schmidt, Jan Volpp, Yonca Yilmaz, Konstantin Kopf
Copywriter: Malu Figuereido
Legal: Julia Clark, Therese Spillane, Grant Thompson

RadicalMedia Berlin
Director: Jonas & Julien
DOP: Antonio Paladino
Editor: Elise Butt @ Trim Editing
Executive Producer: Ben Schneider
Producer: Beate Ehlert
Visual Effects: Builders Club
Colour: Simon Bourne @Framestore
Track Title: Pre Barok
Composer/Arranger: Mica Levi, Oliver Coates
Publisher(s): Beggars Music; Domino Music Publishing Ltd
Music/Sound Design: James Kelly

Managing Director

Contact Name
Ben Schneider
+44 203 3196 900

Head of Sales

Contact Name
Jodie Brooks
+44 7786 138578