Alongside ‘Videos by Women, by People of Colour, and by other Under-represented people’ categories, The Shiny Awards offer the ‘Videos by Men’ diversity category
“… There’s two reasons for this approach”, says Caroline Bottomley, founder of Shiny. “After much thought-provoking debate, we think quotas are the only real way to address inequality. After a lot of effort to encourage entries from under-represented groups, still over 2/3rds of our 300+ entries are from white men. We want to make sure Shiny holds up diverse role models to the next wave of director talent, so choosing winners according to diversity category is the way to go…” It’s not as clear cut as that though. Caroline continues “…many people we spoke to didn’t want to win ‘because I am black’ or ‘because I’m a woman’. We think it’s politically interesting to remove the category tag for winners, so at the Awards, we will just be announcing ‘Unsigned Winners’ and ‘Recently Signed Winners’.
The other reason for Shiny’s diversity approach is also about level playing fields. “…If women, POC, disabled people have to live in categories, then it’s fair everyone has to live in a category, hence ‘Videos by Men’.
Now in its second year, the Shiny Awards discover and celebrate exciting new directors for the commercial video industry. The jury panel is drawn from over 60 leading production companies, ad agencies, publishers and brands. The inaugural awards surfaced many brand new talents since variously signed, commissioned or featured by Academy Films, Tate Modern, Converse, Adidas, Nike, Las Bandas Be Brave, Getty, Farfetch and many more.
Entries are invited from unsigned and recently directors worldwide, final deadline is Sunday 3rd Feb https://www.shinyawards.com/awards
All are welcome to attend the Awards, held on Tuesday 26th Feb, at The Mill in London, tickets available here https://www.shinyawards.com/store/products/211481