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UNIT Teams Up With Iris Again To Deliver The Sound Design On New Adidas ‘Watch Me’ Campaign

20 March 2018

Following up on the last Adidas ‘Here to Create’ series, UNIT’s Creative Director of Sound, Chris Southwell, has recently completed the sound design on the latest Adidas Campaign entitled Watch Me’.

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The online campaign created by Iris London consists of films featuring players Lionel Messi, Paul Pogba and Luis Suárez as well as another film entitled ‘Copa’ which enlists soccer You Tubers Billy Wingrove and Jeremy Lynch to showcase the new Copa football boots.

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On working on the project, Chris Southwell comments, 'These films have an interesting creative idea, where the footballer has control over their own film. I had to create the feeling of the players, Pogba for example, editing the individual films from an offline suite, using mouse clicks, music stops and keyboard sounds, whilst creating SFX within the films to deliver a believable final concept.'

The films were all directed by Canada London’s Gerson Aguerri.

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Adidas – Watch Me – Nemeziz (featuring Lionel Messi) https://player.vimeo.com/external/259859142.hd.mp4?s=ae276a150335f54bf9fa687fa85d05de6845bbf4&profile_id=175

Adidas – Watch Me – Predator (featuring Paul Pogba) https://player.vimeo.com/external/259859216.hd.mp4?s=52904ce3a2931b39f6d717b2dd2a65aefab1e770&profile_id=175

Adidas – Watch Me – X (featuring Luis Suárez) https://player.vimeo.com/external/259859170.hd.mp4?s=f313dc9546acdb745dcf283e7e062585bc2bdc41&profile_id=175

Credits

Agency:Iris London
Creative Directors: Rachid Ahouiyek & Jonathan Wedlake
Creative: Matt Carter
Director: Gerson Aguerri
Production Company: Canada London
Sound Design: Chris Southwell @ UNIT

For PR enquiries contact our Brand Communications Director

Contact Name
Kelly Cook Jackman
Email
kelly.cookjackman@unit.tv
Phone
020 7494 5767