Featured Television:
Sequence Creative produce Top Gear Live TV Commercial
Sequence Creative recently created and post produced the new TVC for Top Gear Live, imminently being aired nationally on Dave, Sky, ITV and online. Creative Director Mike Fisher came up with the concept, partly inspired by the style of the Kanye West POWER video. Blending a flame spitting Monster Truck, roaring rally cars and unique super cars including the beautiful Aston Martin V12 Vantage, he created a jam packed scene in the specially lit studio space at 3 Mills.
To bring the carefully timed shot to life, he chose a 30ft reach tracking vehicle, allowing the camera to draw back from a close up of The Stig's visor, gradually revealing the host of exotic vehicles, background action and additional special effects. Shot on RED with DOP Paul O'Callaghan, the piece was then posted almost entirely in After Effects back at Sequence Post, blending rotoscoped layers with bespoke animation elements. It was finally mixed, graded and delivered both online and for broadcast, being officially launched by Top Gear on the 8th September.
From pitch to delivery the team had just 3 weeks to create the commercial, factoring in all the intense post work and deliverables. The end product was impactful to say the least.
Creative Director Mike Fisher says: "The concept was about creating something visceral and exciting. We placed Stig in the heart of the action and filled the frame with cars, smoke, flames and explosions creating a spectacle that mimicks the live Top Gear event. It certainly turned out to be one of the craziest shoot's i've been on!”.
Producer and Colorist Ben Foakes says: "It's a dream for Sequence to work with the Top Gear brand in this capacity. Cars and motorsport are at the heart of our business since our initial heavy involvement with all things Formula One. It was a great project to work on, with a great client and a passionate team. We're particularly delighted to have expanded our reel more into the area of commercials and are hungry for the next opportunity to bring more spectacular work to the screen".