Featured The Best of 2011:
Blacksticks Blue a Taste for the Unexpected
Quiet Storm creative director Neal Colyer said:
"How do you bring to life a Blue Cheese that's orange and soft as opposed to crumbly like most Stiltons? We imagined a place as mysterious and at odds with the norm as the product itself.. and put a curious, unexpected track by Louis Barabbas & The Bedlam Six over it.
Sometimes weird is good...and also tastes amazing, so we thought we should celebrate that fact in our campaign and be true to the Blacksticks Blue experience.
If you go down to Blacksticks Lane you really will most definatly discover that the people, the cheese and the campaign are refreshingly NOT the same as others."
Project name: Blacksticks Blue, A taste of the unexpected
Brief: To make Blacksticks famous on a limited budget, using it’s creamy, orangeness to position it as a surprising alternative to boring old British blue cheeses
Client: Peter Elvin, Marketing Manager from Butlers Farmhouse Cheeses
Creative agency: Quiet Storm
Copywriter: Neal Colyer / Louis Barabbas
Art Director: Trevor Robinson OBE / Neal Colyer
Planner: Jon Howard
Media agency: Feather Brooksbank
Production company: Quiet Storm Films
Animator: Scott Lockwood
Post-production: Edit 19
Audio post-production: Scramble
Exposure: National